The relevance of this study is determined by the rapid digital transformation of the gambling industry, which creates new economic opportunities while simultaneously generating complex challenges for state regulation. The aim of the article was to analyse the economic and legal mechanisms for regulating the gambling business in the context of the digital economy, taking into account institutional and technological aspects. The study employed general scientific and specialised methods, including analysis and synthesis, comparative analysis, a systems approach, and statistical methods. The paper examined the impact of digital technologies, online platforms, mobile applications, and algorithmic systems on the development of the gambling market. It has been established that digitalisation expands the accessibility of services, contributes to the formation of new business models, and increases the economic significance of the industry. The international experience of regulating online gambling was analysed, which made it possible to identify key approaches to licensing, taxation, financial monitoring, and consumer protection. It has been generalised that the rapid development of online gambling leads to the emergence of new challenges in the sphere of state regulation, particularly in relation to combating money laundering, ensuring market transparency, and implementing responsible gambling policies. The necessity of developing a comprehensive regulatory model that combines economic and legal instruments, digital monitoring technologies, and institutional mechanisms for responsible gambling has been substantiated. The implementation of such a model will contribute to increasing the transparency of the gambling market, ensuring the financial security of the state, and minimising social risks associated with the spread of gambling in the digital environment. It has been established that the processes of digitalisation significantly expand the accessibility of gambling services, contribute to the formation of new business models, and increase the economic importance of the gambling industry for national economies. The practical value of the study lies in the possibility of using its results by public authorities and regulatory bodies to improve policy in the field of the gambling business

gambling business in Ukraine; digitalisation; state regulation; online gambling; economic regulation