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Formation of marketing strategy for bank development in the banking services market

Svitlana Sliusar, Ruslan Prikhodko
20.12.2022
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University Economic Bulletin – Vol. 17, No. 4, 2022
Keywords: banking; banking marketing; marketing strategy; efficiency of banking activity; competition
https://doi.org/10.31470/2306-546X-2022-55-139-145 Read more
Sliusar, S., & Prikhodko, R. (2022). Formation of marketing strategy for bank development in the banking services market. University Economic Bulletin, 17(4), 139-145. https://doi.org/10.31470/2306-546X-2022-55-139-145