The aim of the study was to develop approaches to optimising the management of enterprise diversification in the context of current economic changes, in particular, to increase competitiveness and financial stability. The study examined the theoretical foundations of diversification management and assessed the application of vertical and geographic diversification strategies that reduce risks and increase the stability of the company. The main results of the study demonstrated that the diversification strategy implemented by the Public Joint Stock Company “Myronivsky Hliboproduct” has a significant positive impact on the company’s financial results. In the period from 2016 to 2024, the company’s total revenue increased from USD 244 million to USD 3 billion, an increase of 14%. Export revenues increased by 52% over the same period, reaching USD 1.8 billion, accounting for 60% of the company’s total revenue. In addition, operating profit grew by 33% and earnings before interest, taxes, depreciation and amortisation (EBITDA) increased by 16%, reflecting the successful implementation of diversification strategies. One of the main results was a reduction in dependence on the domestic market, thanks to the expansion of exports and the development of innovative areas, in particular in the energy sector. Investments in green energy helped reduce operating costs and improve the environmental efficiency of production processes. Diversification in the retail segment and the expansion of brands such as “Nasha Ryaba” and “Myasomarket” also contributed to the Group’s market presence and additional revenue growth. The conclusions show that the diversification strategy was effective and contributed to the company’s financial stability. The results of the study confirm the importance of integrating new business lines to reduce risks and ensure long-term stability

financial performance; investments; financial risks; competitiveness; sustainability