The relevance of the research topic lies in the fact that increasing labor productivity is an urgent task for all levels of the economy. Labor productivity is the basis of long-term economic growth and competitiveness. Ukraine has the potential to solve the problem of increasing labor productivity, using innovative factors to increase it. To this end, the country studies and analyzes the works of scientists, practical experience, natural potential and other opportunities to increase labor productivity. Formulation of the problem. Although there are many areas of application of innovative factors for increasing labor productivity, it is required, first, to find new and improve existing ways to increase labor productivity. Therefore, a high level of labor productivity is the main condition for the effective functioning of an enterprise in market conditions, since this indicator is one of the main factors of competitiveness, which means an increase in the standard of living. Only by choosing an innovative way of development of the enterprise, it is possible to achieve the set goals. Therefore, the issue of using the innovation factor to increase the productivity of the enterprise is relevant. Analysis of recent research and publications. Research on related issues with increasing productivity and factors influencing it. Many domestic and foreign scientists, in particular: Z. Varnaly, D. Goddess, O. Grishnova, A. Revenko, E. Kuchina, L. Fulakova, B. Crepon, E. Duguet, L. Klomp, A. Manual and others. At the same time, the problem has not been fully studied, especially with the direction of using innovations to increase labor productivity in business. The purpose of this article is to give practical recommendations on the use of innovative factors to increase labor productivity. To achieve the goals set, it is necessary to solve the following tasks: to demonstrate the socio-economic significance of increasing labor productivity in modern conditions; clarify the classification of labor productivity growth factors and highlight the innovative component, determine the place of innovation in the system of labor productivity increase factors; characterize the impact of innovative factors on labor productivity; suggest possible ways of using innovations to increase labor productivity. The object of research is the process of increasing labor productivity in enterprises. The subject of the research is the study of theoretical and practical issues about the impact of innovations on the growth of labor productivity. Application area. The results of this study can be applied at Ukrainian enterprises to solve the problem of applying innovative factors to increase labor productivity at the enterprise, as well as in the initial process of teaching the discipline "Labor Economics and Socio-Economic Relations", "Personnel Management", "Innovative Development of Enterprises". Conclusions in accordance with the article. This study leads us to the conclusion that the problem of increasing labor productivity is currently emerging. It is especially important for Ukraine as it is in the process of economic transformation. Our country is facing serious problems: increased pressure from international competitors, dependence on the export of raw materials and world valuables, low living standards for the majority of the population, etc.

effective activity; innovative activity; innovations; labor productivity